Client: Adidas​​​​​​​
Integrated Campaign, Product Marketing, Brand Direction
Introductory image of white Boost logo overlaying grayscale image of campaign illustration.
Inspiration + Mood Direction
Photograph of mood imagery and footwear. Imagery features fashion-inspired illustrations and hand-lettering.
Close-up photo of illustration inspiration featuring collage and mixed media work and Rick Owens Campaign illustrations.
Animated GIF showcasing various type-treatments of the campaign verbiage "Extraordinary."
Diptic of pencil illustration of a running woman and a close up of woman with the image distorted.
Image of inked lettering showing the word "Run."
Image of inked lettering showing the word "Run as you are."
Image of inked lettering showing the word "Run as you are."
Image of inked lettering showing the word "Run as you are."
Image of inked lettering showing the word "Run as you are."
Image of inked lettering showing the word "Run."
Image of inked lettering showing the word "Ultra Alive."
Image of inked lettering showing the word "Ultra Alive."
Image of inked lettering showing the word "Ultra Alive."
Image of inked lettering showing the word "Ultra Alive."
Image of inked lettering showing the word "Ultra Alive."
Animated GIF showing a simplified version of the shoe with Ultra and Alive text alternating over it.
Still from previous animated GIF showing the word "Ultra" over a background of rows of the simplified version of the shoe.
Animated GIF of woman runner sitting on concrete with the text "Ultra Alive" flashing in various colors and her shoes also changing colors.
Illustration of ultraboost X campaign photography done in fashion-inspired aesthetic referenced in the earlier mood imagery.
Animated GIF showing the process for coming up with the watercolor illustration of the campaign imagery.
Image of watercolor illustration with "Ultra" brush lettering text overlaying on bottom.

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