Brand ID Annual Newsletter

Fostering creativity, collaboration and transparency were paramount at Adidas. The following is a creative publication developed to do just that, printed on newsprint, 2 color spot, and locally produced. It showcases our team, Global Brand Identity Design, our process, explorations, and personalities. We all pitched in to helped build the layout, content, and copy. After sharing internally, our department saw a notable increase in collaborations across the brand. Here is a look at the finished product. Enjoy.

Client: Adidas​​​​​​​
Editorial Design, Print, Advertising
Intro image adidas and Brand Design annual lock-up overlaying a grayscale picture of the newsletter.
Photograph of cover of BBID Annual.
Photograph of first page of annual showing photos of team members and team ethos.
Close up photo showing pink graphic overlay.
We were each able to speak into our unique expertise as creatives. I myself, having been part of numerous professional and collegiate-level branding projects throughout my career, was able to speak into the opportunities and challenges inherent in these projects.
Photograph of spread showcasing athletics branding projects.
Photograph of spread showcasing basketball work.
Photograph of spread showing adiZero log and Paul Pogba logos.
The annual afforded us an opportunity to showcase our newest brand assets including new typefaces and icons. These were distributed globally for usage on product, in communications, at retail and everything in-between.
Photo of spread showcasing new brand typeface and icons.
Photo showing page pagination system.
The periodical also gave us a platform to showcase some of our explorations that never made it to production. The ole cutting room floor, if you will. Because who doesn't enjoy seeing some behind the scenes footage!?
Photo of dozens of logos that weren't used.
Photo of spread showing our brief and services alongside a page of "classifieds" adding a humorous touch.
It's always important to be able to poke fun at yourself. The last couple of pages consisted of a classifieds section where we were all able to razz each other. It's important not to take yourself too seriously, and I think we did a good job of displaying our capabilities as well as our humorous side.
Photograph of back of ID Annual showing additional classifieds where each team member has contributed or poked fun at themselves.

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