Client: Adidas, John Wall
Brand Identity, Storytelling
Photograph of John Wall dribbling next to large John Wall logo.
The sharp lines that make up the mark represent John’s cutting edge style as a person. John keeps up with current trends and enjoys setting his own. In addition, the logo’s lines quickly change direction like John and his crossover. These two aspects make up John on and off the court. The logo brings together these two parts. Additionally, the two separate parts of the logo are made up of a J and a W.

Photography courtesy of Adidas and the Washington Post.
Image breaking down components of logo: 1) the "J," 2) the "W," and 3) both together making up the full logo.
Image of footwear J-Wall 1 in black and gray toting the new logo on the tong and side.
Photograph of J-Wall 1 shoes, shorts and hoodie in black and gray toting the new logo.
Image of footwear J-Wall 1 in red, blue and navy toting the new logo on the tong and side.
Photograph of J-Wall 1 shoes, shorts and hoodie in red, gray and navy toting the new logo.
Photographic close-up of logo on the tongue of the shoe.
Photograph of side profile of J-Wall 1 shoe in black and gray toting the new logo.
Photograph of three-quarter view of J-Wall 1 shoe in red, gray and navy toting the new logo.
Photograph of John Wall dribbling while wearing logo t-shirt.
Photograph of John Wall tossing up a basketball in the air while wearing hoodie, shorts and shoes.
Image of early logo iterations.
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