Agency: Match MG
Experiential Design. Interactive. Social.
![russell pritchard design new york marathon retail activation header](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/b30121b6-659e-4783-9c01-0686360c0a9e_rw_1920.png?h=97181abef8f8249eb7112cd75345c6c5)
On the day of the marathon, we transformed the nearby adidas NYC Flagship store into a comprehensive MakerLab studio where people could customize anything from their kicks to new products like tees and sweats.
![NYC Adidas in-shop customization retail display for the Marathon event.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/599a29ce-e5c5-49a4-bdd8-c754f1f9a0b6_rw_1920.png?h=a308bbe8a65ae5d4ad0bb5e838c82fbe)
![Close up of hoodie and shoe laces that have been customized.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/0144b703-b80e-4872-abf1-2af715341ffd_rw_1920.jpg?h=4de4b4bd95d29b549093eb0129be085f)
![Photograph of touchscreen where people can customize their own marathon bib graphic.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/7c114733-c8ee-4012-a468-a1b90f64cc20_rw_1920.jpg?h=b2445596943adecbca37cb51aeedafe5)
We developed an interactive touchscreen experience that allowed customers to craft their own creations.
![4 photos showing people customizing their garments as well as showing the various environmental graphics around the shop.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/b0ba644e-5394-4fc6-94f8-76ec2064bca7_rw_1920.png?h=f1aa02ae22ea0d44c9cbe97d33ead7d3)
![Photo of the 6 palette screen printing station used at the event for customization.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/cc713a5c-9197-4e81-9589-27e6e8d8383d_rw_1920.jpg?h=5cca0a3493cb559dd93b98b2dd552dd7)
![Photo of someone helping somebody customize their gear.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/c74ef481-ba2c-4cfd-9ded-a5b10d80f2df_rw_1920.jpg?h=b62d2c47d9bd0c988fed84c48ccc266e)
And we designed a visual language that incorporated elements of creativity with photography that paid homage to the greater NYC Running Community.
![](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/b0ae52de-1e2b-4a5d-98b6-860c50361069_rw_3840.png?h=d7e82f26bda57f4868a8270da30330de)
![](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/cb0e8672-a3e8-4ce2-9793-ab4a52d82019_rw_3840.png?h=6981202d0bc26ef2a600dd24fb4cb2bc)
We didn't forget about the boroughs either! Mini screen prints were available so people could rep their 'hoods. The illustrations hooked to the latest product and featured a winged UltraBoost 19.
![Photograph of small screenprinting screens freshly inked on t-shirts featuring graphics of the NYC boroughs.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/ab9b0381-27ac-41a1-9e2d-32eab2969df8_rw_1920.jpg?h=6278dc059d722abb646d67b076bd1863)
![Several photos showing people screenprinting their own graphics as well as holding them up for others to see and capture/share on social.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/74c2fc9f-837a-46ac-82b5-52c3c45c1144_rw_1920.png?h=439ee1876caf645071815be935e4518f)
The event inspired social engagement and, ultimately, a memorable experience to share long after it's finished.
![Photograph of people holding up their custom creations.](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/c583ff68-48a2-4a9e-b250-ba57f545da04_rw_1920.png?h=f8f47677f3b17ceded31b722aaa745d0)
![Sign off image that reads "Thank you for running with us!"](https://cdn.myportfolio.com/5ee85bd166267f00dea608f3358496e2/2032ddee-01c1-49db-9298-101f6acdfaad_rw_1920.png?h=d629834ee34b9c8267ecbfa765fcf18b)