NBA Apparel

For adidas' 2014 NBA apparel line, we served the fans an offering that focused on their teams in an authentic and localized way. By examining aspects of each teams' history, geography, and graphic DNA, we unlocked new ways to connect with die-hards everywhere. The following are approved, officially-licensed, apparel products crafted exclusively for the adidas brand and the NBA--and above all, for the true fan.

Close-up image of Pacers graphic.
Close-up image of Pacers graphic.
Close-up image of Blazers graphic.
Close-up image of Blazers graphic.
Close-up image of Hornets graphic.
Close-up image of Thunder graphic.
Full collection of graphics shown on shirts in rows of four, four, three and two.

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